Communicating and selling to your current and new customers using email, blogs and newsfeeds.

This course is for companies that want to communicate with their current or new customers using the power of email, blogs or news feeds. Whether you are selling products or service, or an expert providing useful information; then there will be a technique that will work for you.

You probably have questions like:

• “What’s the difference between a blog, email newsletter, and newsfeeds, and which is right for me?”
• “How do I build a list or develop my database”
• “What am I going to write about?”
• “What technology do I use to send my message?
• “Does it matter when and how often I send my messages?”
• “How do I ensure that my customers receive my messages?”
• “How do I measure my results?”
• “How much is this all going to cost?”
• “What else do I need to know?”

This one day workshop will answer all of those questions and more. It explains:

• The advantages and disadvantages of each of the main communications techniques (email sales blasts, email newsletters, on-site blogs, on-site news and RSS feeds)
• An overview of the communication process; who, what and how?
• Who will receive your communications:
  • Building you own lists
  • Renting and buying lists
  • Data collection – use of forms, preference centres, and incentives
  • Third party subscription services eg for email or blog feeds
  • Legal issues
  • Segmentation and knowing your target audience
• What will you send – creation of content and templates:
  • What will interest your clients
  • Formats and templates
  • Creating product sales email
  • Writing for a regular newsletters
  • Writing for a blog
  • Writing news items
• How will you broadcast your messages and a guide to the technology:
  • Data collection and forms on your website
  • Integrated blogs
  • News feed and RSS
  • Web-based email broadcasting technology
• Measuring your results – online statistics, opening rates, click throughs and conversions
• How to combine these technologies to maximise the effectiveness of your content
• Case studies and examples
• Review of delegates’ campaigns

The course lasts for one day and costs only £199 +VAT per person – book your place now! Lunch is included too!

Available dates: Tuesday 31st March, Derby – Pride Park

Get a 12% discount if you book two places on a course, or one place on two different courses!