The main issue with many websites is not that they need more traffic, but that they need to get more value from the visitors they do have. That means getting more business for the same amount of marketing effort.

Before you can do that, however, you need to understand what is happening on your website – where the visitors come from, what they do when they’re there and what’s causing them to leave. This is where the power of Google Analytics comes in, and we’ll show you how to harness it.

This workshop tells you what statistics to look for, how to test changes to your website and what changes are likely to work. Take the example of one of our recent clients: A simple change to their product page layout and the addition of a direct call to action, and their conversion rate improved by 137%.

If you want to find out how we did it and what we tested, this is the workshop for you. This one day could see you double the revenue your website generates, with just a few simple changes and some free testing tools. You will learn:

• How to use analytics software (particularly Google’s free Analytics tool)
• Using advanced features of Google Analytics, such as custom segments, custom reports, e-commerce tracking and event tracking
• How to test changes to web pages to understand what works and what doesn’t (using Google Website Optimiser)
• Copywriting for conversion
• Web page layouts that generate business
• How audio and video on your website can boost your business
• How social media affects conversion rates

The workshop includes real world examples and uses an interactive format, so you can ask questions throughout the day to make sure you get the information you need to get more from your website. All that, plus lunch is included!

The course lasts for one day and costs only £199 +VAT per person – book your place now!

Available dates: Thursday 2nd April, Derby – Pride Park

Book two different courses or two places on one course for a 12% discount!

Every course provides plenty of time for questions and discussions – we run interactive courses, not lectures! That way, our delegates get the most value from their time with us and we ensure that what you learn is directly relevant to your own website.

Want to know if something in particular is covered in this course? Just ask us here.