This course is for those who understand the basics of pay per click (PPC) but have difficulty keeping up with all the new developments in Google Ad Words.

With the introduction of the new Google Ad Words interface you may be in unfamiliar territory and need help in navigating the new system.

You will also want to know what else is new and understand what works now, not what worked yesterday.

You probably have questions like:

• “How do I navigate the new Google interface?”
  
• “How can I get my sponsored ads in the top 3?”
  
• “How can I make my PPC budget go further?”
  
• “Why are my competitors bidding on my company name?”
  
• “How do I measure my conversions or improve my conversion rate?”
• “What else do I need to know?”

This one day workshop will answer all of those questions and more. It explains:

• The Google Ad Words hierarchy and what you can change, where
• How to use the new Google Interface to navigate your account
• How to select the best keyphrases – changes to the research tools and trademark rules
• How to target more specific customers by modifying your campaign settings (including geo-targeting and network targeting)
• Understanding quality scores: how this influences the position you achieve and how much you pay
• Using Google Editor to restructure and optimise your account
• Using conversion tracking and Google Analytics to help you improve your conversions
• Case studies and review of delegates’ PPC accounts

The course lasts for one day and costs only £199 +VAT per person – lunch is included too!

Book two different courses or two places on one course for a 12% discount!

Every course provides plenty of time for questions and discussions – we run interactive courses, not lectures! That way, our delegates get the most value from their time with us and we ensure that what you learn is directly relevant to your own website.

Want to know if something in particular is covered in this course? Just ask us here.